International Marketing Fundamentals for Small and Medium-Sized Enterprises Engelska 2010
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ISBN:
9788126913633
Sidor:
344
Vikt:
788 g
Produktmått:
20 x 25 x 5 cm
Bokomslag:
Inbunden
Thema:
- Sales and marketing
Acknowledgements; Preface; 1. Globalization, Regionalism and International Environments; 2. The Enterprise and the International Markets; 3. International Market Information Systems: Barriers and Opportunities; 4. International Marketing Strategy; 5. Basic Decision Variables of the Commercial Mix; 6. SMEs Basic International Marketing Channels; 7. Advanced Controllable Variables of the Commercial Mix; Conclusion; Supplements; Bibliography
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