International Marketing Fundamentals for Small and Medium-Sized Enterprises English 2010
Currently not available
Share
Wishlist
Share
Wishlist
ISBN:
9788126913633
Publisher:
Atlantic Publishers & Distributors Pvt Ltd
Pages:
344
Weight:
788 g
Dimensions:
20 x 25 x 5 cm
Book Cover:
Hard Cover
Thema:
- Sales and marketing
Acknowledgements; Preface; 1. Globalization, Regionalism and International Environments; 2. The Enterprise and the International Markets; 3. International Market Information Systems: Barriers and Opportunities; 4. International Marketing Strategy; 5. Basic Decision Variables of the Commercial Mix; 6. SMEs Basic International Marketing Channels; 7. Advanced Controllable Variables of the Commercial Mix; Conclusion; Supplements; Bibliography
more
more
