انگلیسی 1389
International Marketing Fundamentals for Small and Medium-Sized Enterprises
در حال حاضر موجود نیست
اشتراکگذاری
لیست علاقهمندیها
اشتراکگذاری
Wishlist
شابک:
9788126913633
صفحات:
344
وزن:
788 g
ابعاد:
20 x 25 x 5 cm
جلد کتاب:
جلد سخت
Thema:
- Sales and marketing
Acknowledgements; Preface; 1. Globalization, Regionalism and International Environments; 2. The Enterprise and the International Markets; 3. International Market Information Systems: Barriers and Opportunities; 4. International Marketing Strategy; 5. Basic Decision Variables of the Commercial Mix; 6. SMEs Basic International Marketing Channels; 7. Advanced Controllable Variables of the Commercial Mix; Conclusion; Supplements; Bibliography
more
more
