الإنجليزية 1431
International Marketing Fundamentals for Small and Medium-Sized Enterprises
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ISBN رقم:
9788126913633
الصفحات:
344
الوزن:
788 g
أبعاد المنتج:
20 x 25 x 5 cm
غلاف الكتاب:
غلاف کرتونی
Thema:
- Sales and marketing
Acknowledgements; Preface; 1. Globalization, Regionalism and International Environments; 2. The Enterprise and the International Markets; 3. International Market Information Systems: Barriers and Opportunities; 4. International Marketing Strategy; 5. Basic Decision Variables of the Commercial Mix; 6. SMEs Basic International Marketing Channels; 7. Advanced Controllable Variables of the Commercial Mix; Conclusion; Supplements; Bibliography
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