الإنجليزية 1447
Managing Intellectual Property
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ISBN رقم:
9788120352650
الناشر:
Prentice Hall India
الصفحات:
416
الوزن:
500 g
أبعاد المنتج:
19 x 24 x 23٫8 cm
غلاف الكتاب:
غلاف ورقی
Thema:
- Industry and industrial studies
The book presents a comprehensive treatment of intellectual property concepts and its applications in Indian industry. Now, in its third edition, it includes a new chapter on valuation of intellectual property and numerous cases/caselets in most of the chapters. It provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for risk management of IP. Web-based material comprising chapter-wise powerpoint presentations (PPTs).
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