الإنجليزية 1431

Managing Intellectual Property: The Strategic Imperative (2nd Edition) presents a comprehensive treatment of Intellectual Property concepts and its applications in Indian industry. This second edition of book provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for the risk management of IP. The book is primarily intended as a text for postgraduate students of manage-ment, students of engineering and those who are pursuing certificate, post graduate diploma or degree courses in IPR. The present edition should also prove valuable for professionals and corporate decision makers. New to this Edition: Two new chapters on IP Rights and Market Regulations and IPR Protection in Fashion Industry Each chapter is added with Learning Objectives Review Questions at the end of each chapter Web based learning material available in the form of PowerPoint Presentations (chapter-wise) and Multiple Choice Questions (available at www.phindia.com/sople) KEY FEATURES: Discusses IPs such as Patents, Copyrights, Trademarks, Trade Secrets, Designs, Semiconductor Circuit Layouts and Geographical Indications, etc. Separate chapters on IPRs in Cyber Space and Pharmaceutical Sector IPRs legal provision supported by illustrations in Indian context Comprehensive Glossary Classification Systems in practice for various IPs