الإنجليزية 1427
Managing Intellectual Property
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ISBN رقم:
9788120330610
الناشر:
PHI Learning
الصفحات:
344
الوزن:
778 g
أبعاد المنتج:
24٫1 x 16 x 20٫2 cm
غلاف الكتاب:
غلاف ورقی
Thema:
- Management of specific areas
- Intellectual property law
Divided into three parts, this compact text elaborates on how business firms can manage intellectual property to gain competitive edge in today's environment. Various types of intellectual property such as patents, copyrights, trademarks and trade secrets have been discussed in the text. Besides explaining the conceptual framework and practices of IP management, the book discusses intellectual property as a strategic tool, its commercial exploitation and strategies for the risk management of IP. Primarily intended as a text for postgraduate students of management, students of engineering (wherever IP is prescribed as subject), and those pursuing certification and degree courses in IPR, "Managing Intellectual Property: The Strategic Imperative" should also prove valuable for professionals and corporate decision makers.
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