Managing Intellectual Property Engelska 2025
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ISBN:
9788120352650
Förlag:
Prentice Hall India
Sidor:
416
Vikt:
500 g
Produktmått:
19 x 24 x 23
,
8 cm
Bokomslag:
Pocketbok
Thema:
- Industry and industrial studies
The book presents a comprehensive treatment of intellectual property concepts and its applications in Indian industry. Now, in its third edition, it includes a new chapter on valuation of intellectual property and numerous cases/caselets in most of the chapters. It provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for risk management of IP. Web-based material comprising chapter-wise powerpoint presentations (PPTs).
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