انگلیسی 1386
Strategic Marketing Planning and Evaluation
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شابک:
9788124204474
ناشر:
Crest Publishing House
صفحات:
188
وزن:
271 g
ابعاد:
12٫9 x 19٫8 x 9٫9 cm
جلد کتاب:
جلد سخت
Thema:
- Sales and marketing
- Business strategy
Concentrating on marketing planning in the medium- and long-term, this text refers to tactical issues as part of the strategic planning process, but does not go into any detailed tactical techniques. It covers the planning process from its evolution right through to the review and control process.
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