Strategic Marketing Planning and Evaluation Engelska 2007
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ISBN:
9788124204474
Förlag:
Crest Publishing House
Sidor:
188
Vikt:
271 g
Produktmått:
12
,
9 x 19
,
8 x 9
,
9 cm
Bokomslag:
Inbunden
Thema:
- Sales and marketing
- Business strategy
Concentrating on marketing planning in the medium- and long-term, this text refers to tactical issues as part of the strategic planning process, but does not go into any detailed tactical techniques. It covers the planning process from its evolution right through to the review and control process.
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