انگلیسی 1386
Introduction to Marketing
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شابک:
9788124202616
ناشر:
Crest Publishing House
صفحات:
288
وزن:
513 g
ابعاد:
12٫9 x 19٫8 x 17٫4 cm
جلد کتاب:
شومیز
Thema:
- Sales and marketing
A basic, practical and thorough introduction to the whole area of marketing which gives step-by-step advice on marketing tools, considering both above and below the line of communication. The book covers the four Ps of Product, price, place and *, as well as important areas that affect marketing, such as distribution and logistics.Practical features include case studies models and examples checklists. An authoritative, easily accessible treatment of the subject, this book will be useful to marketing practitioners and students alike.
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