الإنجليزية 1428
Introduction to Marketing
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ISBN رقم:
9788124202616
الناشر:
Crest Publishing House
الصفحات:
288
الوزن:
513 g
أبعاد المنتج:
12٫9 x 19٫8 x 17٫4 cm
غلاف الكتاب:
غلاف ورقی
Thema:
- Sales and marketing
A basic, practical and thorough introduction to the whole area of marketing which gives step-by-step advice on marketing tools, considering both above and below the line of communication. The book covers the four Ps of Product, price, place and *, as well as important areas that affect marketing, such as distribution and logistics.Practical features include case studies models and examples checklists. An authoritative, easily accessible treatment of the subject, this book will be useful to marketing practitioners and students alike.
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