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    Product Information
    ISBN: 9788120336940
    Publisher: Prentice-Hall of India Pvt.Ltd
    Pages: 284
    Weight: 741 g
    Dimensions: 18.4 x 24.1 x 2 cm
    Book Cover: Paperback
    Genre:
    Thema:
    • Economics, Finance, Business and Management

    Services Marketing: The Indian Context English 2010

    Author: R. Srinivasan
    Rating:
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    9.90 $

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    Product Information
    ISBN: 9788120336940
    Publisher: Prentice-Hall of India Pvt.Ltd
    Pages: 284
    Weight: 741 g
    Dimensions: 18.4 x 24.1 x 2 cm
    Book Cover: Paperback
    Genre:
    Thema:
    • Economics, Finance, Business and Management
    What makes the new edition appealing to the readers is the addition of new as well as reorganized chapters. Furthermore, new cases have been added and the existing cases have been updated to make the text up-to-date. The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the student with the developments in the Services Marketing area in India today.
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