Case Studies in Marketing: The Indian Context English 2010
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ISBN:
9788120335431
Publisher:
PHI Learning
Pages:
368
Weight:
886 g
Dimensions:
18.4 x 24.1 x 2 cm
Book Cover:
Paperback
Thema:
- Economics, Finance, Business and Management
These cases highlight the business environment of different companies with specific focus on competitiveness, product development, market strategies and international business.
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