انگلیسی 1388
Services Marketing: The Indian Context
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شابک:
9788120336940
صفحات:
284
وزن:
741 g
ابعاد:
18٫4 x 24٫1 x 2 cm
جلد کتاب:
شومیز
Thema:
- Economics, Finance, Business and Management
What makes the new edition appealing to the readers is the addition of new as well as reorganized chapters. Furthermore, new cases have been added and the existing cases have been updated to make the text up-to-date. The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the student with the developments in the Services Marketing area in India today.
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