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    Product Information
    ISBN: 9788120345607
    Publisher: Prentice-Hall of India Pvt.Ltd
    Pages: 292
    Weight: 699 g
    Dimensions: 16 x 24.1 x 17.6 cm
    Book Cover: Paperback
    Genre:
    Thema:
    • Economics, Finance, Business and Management

    Services Marketing English 2012

    Author: R. Srinivasan
    Rating:
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    Paperback

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    Product Information
    ISBN: 9788120345607
    Publisher: Prentice-Hall of India Pvt.Ltd
    Pages: 292
    Weight: 699 g
    Dimensions: 16 x 24.1 x 17.6 cm
    Book Cover: Paperback
    Genre:
    Thema:
    • Economics, Finance, Business and Management
    This third edition continues to give a clear analysis of what Services Marketing is all about. The book is reinforced with many illuminating case studies. What makes this new edition appealing to the readers are the reorganized chapters. Furthermore, new cases have been added and the existing cases have been updated to make the text as per the current scenario. The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the student with the developments in the Services Marketing area in India today.
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