انگلیسی 1391
Services Marketing
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اشتراکگذاری
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اشتراکگذاری
Wishlist
شابک:
9788120345607
صفحات:
292
وزن:
699 g
ابعاد:
16 x 24٫1 x 17٫6 cm
جلد کتاب:
شومیز
Thema:
- Economics, Finance, Business and Management
This third edition continues to give a clear analysis of what Services Marketing is all about. The book is reinforced with many illuminating case studies. What makes this new edition appealing to the readers are the reorganized chapters. Furthermore, new cases have been added and the existing cases have been updated to make the text as per the current scenario. The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the student with the developments in the Services Marketing area in India today.
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