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Product Information
ISBN: 9788121924306
Pages: 430
Weight: 720 g
Dimensions: 13.5 x 21 x 24.5 cm
Book Cover: Paperback
Thema:

Marketing and Sales Management English 2006

Author: D.C. Kapoor
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Product Information
ISBN: 9788121924306
Pages: 430
Weight: 720 g
Dimensions: 13.5 x 21 x 24.5 cm
Book Cover: Paperback
Thema:
Deals with the concept of service, service characteristics, service expectations, the service product, service location, pricing for services, service demand and supply, service quality, physical evidence internal versus external, service performance and deliverance, and promoting services.
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