انگلیسی 1385
Marketing and Sales Management
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شابک:
9788121924306
ناشر:
S Chand & Co Ltd
صفحات:
430
وزن:
720 g
ابعاد:
13٫5 x 21 x 24٫5 cm
جلد کتاب:
شومیز
Thema:
- Sales and marketing management
Deals with the concept of service, service characteristics, service expectations, the service product, service location, pricing for services, service demand and supply, service quality, physical evidence internal versus external, service performance and deliverance, and promoting services.
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