Marketing and Sales Management English 2006
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ISBN:
9788121924306
Publisher:
S Chand & Co Ltd
Pages:
430
Weight:
720 g
Dimensions:
13.5 x 21 x 24.5 cm
Book Cover:
Paperback
Thema:
- Sales and marketing management
Deals with the concept of service, service characteristics, service expectations, the service product, service location, pricing for services, service demand and supply, service quality, physical evidence internal versus external, service performance and deliverance, and promoting services.
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