الإنجليزية 1428
Strategic Marketing Planning and Evaluation
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ISBN رقم:
9788124204474
الناشر:
Crest Publishing House
الصفحات:
188
الوزن:
271 g
أبعاد المنتج:
12٫9 x 19٫8 x 9٫9 cm
غلاف الكتاب:
غلاف کرتونی
Thema:
- Sales and marketing
- Business strategy
Concentrating on marketing planning in the medium- and long-term, this text refers to tactical issues as part of the strategic planning process, but does not go into any detailed tactical techniques. It covers the planning process from its evolution right through to the review and control process.
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