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    Product Information
    ISBN: 9788124204474
    Publisher: Crest Publishing House
    Pages: 188
    Weight: 271 g
    Dimensions: 12.9 x 19.8 x 9.9 cm
    Book Cover: Hard Cover
    Genre:
    Thema:
    • Sales and marketing
    • Business strategy

    Strategic Marketing Planning and Evaluation English 2007

    Author: Geoff Lancaster, Laster Massinghan
    Rating:
    Currently not available

    Hard Cover

    Currently not available

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    66.78 $

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    Product Information
    ISBN: 9788124204474
    Publisher: Crest Publishing House
    Pages: 188
    Weight: 271 g
    Dimensions: 12.9 x 19.8 x 9.9 cm
    Book Cover: Hard Cover
    Genre:
    Thema:
    • Sales and marketing
    • Business strategy
    Concentrating on marketing planning in the medium- and long-term, this text refers to tactical issues as part of the strategic planning process, but does not go into any detailed tactical techniques. It covers the planning process from its evolution right through to the review and control process.
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