الإنجليزية 1431
Product Management: Text and Cases
غير متوفر حالياً
مشاركة
قائمة الأمنيات
مشاركة
Wishlist
ISBN رقم:
9788120337251
الناشر:
PHI Learning
الصفحات:
212
الوزن:
487 g
أبعاد المنتج:
14 x 20 x 4 cm
غلاف الكتاب:
غلاف ورقی
Thema:
- Economics, Finance, Business and Management
This comprehensive book focuses on the critical issues of product management that enable better product performance in the marketplace. It deals with many new products that straddle across Indian and global markets to give a broad and clear perspective of the current competitive marketing scenario. The text covers such topics as competitive product development and product life cycle strategies, innovation, branding, pricing, segmentation, targeting, positioning, CRM, modern product management tools, and various other issues.
more
more
