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    Product Information
    ISBN: 9788120337251
    Publisher: PHI Learning
    Pages: 212
    Weight: 487 g
    Dimensions: 14 x 20 x 4 cm
    Book Cover: Paperback
    Genre:
    Thema:
    • Economics, Finance, Business and Management

    Product Management: Text and Cases English 2010

    Author: Kaushik Mukerjee
    Rating:
    Currently not available

    Paperback

    Currently not available

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    15.48 $

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    Product Information
    ISBN: 9788120337251
    Publisher: PHI Learning
    Pages: 212
    Weight: 487 g
    Dimensions: 14 x 20 x 4 cm
    Book Cover: Paperback
    Genre:
    Thema:
    • Economics, Finance, Business and Management
    This comprehensive book focuses on the critical issues of product management that enable better product performance in the marketplace. It deals with many new products that straddle across Indian and global markets to give a broad and clear perspective of the current competitive marketing scenario. The text covers such topics as competitive product development and product life cycle strategies, innovation, branding, pricing, segmentation, targeting, positioning, CRM, modern product management tools, and various other issues.
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