الإنجليزية 1427

Providing accessible coverage of the basics and practical aspects of total quality management, this book is intended for students of management and engineering. The text adopts a realistic approach to the teaching of the subject with the principal focus on the philosophy of total quality management and its role in today's world of fierce business competition. The coverage: discusses the mechanism of quality control, quality assurance and different types of quality control tools and their usage; features the Japanese management philosophy, quality awards and standards; presents the differences between total quality management and business process re-engineering and approaches to integrate them; and describes the various aspects of benchmarking, capability maturity model and customer relationship management.