Brandvantage Engelska 2024
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ISBN:
9780670095315
Förlag:
Penguin Random House India
Sidor:
288
Vikt:
513 g
Produktmått:
19
,
81 x 12
,
7 x 2
,
79 cm
Bokomslag:
Pocketbok
Thema:
- Business strategy
- Market research
The hardware of brand competencies built on reimagined fundamentals of marketing. Discover how to gauge brand strength and diagnose problems by reading data transversally to turn around a declining brand or propel a steady brand to new heights. Learn how to position your brand uniquely in a super-competitive environment. Get tips on understanding your consumer to segment and communicate with high resonance, and create an engagement world with the mystique of a cult brand.
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