الإنجليزية 1445
Brandvantage
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ISBN رقم:
9780670095315
الناشر:
Penguin Random House India
الصفحات:
288
الوزن:
513 g
أبعاد المنتج:
19٫81 x 12٫7 x 2٫79 cm
غلاف الكتاب:
غلاف ورقی
Thema:
- Business strategy
- Market research
The hardware of brand competencies built on reimagined fundamentals of marketing. Discover how to gauge brand strength and diagnose problems by reading data transversally to turn around a declining brand or propel a steady brand to new heights. Learn how to position your brand uniquely in a super-competitive environment. Get tips on understanding your consumer to segment and communicate with high resonance, and create an engagement world with the mystique of a cult brand.
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