انگلیسی 1389
Strategic Management
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شابک:
9788184951158
ناشر:
Jaico Publishing House
صفحات:
412
وزن:
1074 g
ابعاد:
20 x 25 x 5 cm
جلد کتاب:
شومیز
Thema:
- Management of specific areas
- Business strategy
This book provides a discussion on basic concepts of strategic management, along with the determination of corporate vision and mission. It discusses how to analyze the environment with emphasis on the industries and the organization itself. It describes the evaluation criteria of various strategic alternatives available to an organization and the processes of strategic implementation, with proper monitoring and control techniques. The book also discusses the current issues in this context along with case studies and examples.Key Features:Concise and lucid presentation of theory, along with case studies and real world examplesPractical assignments at the end of each chapter
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