انگلیسی 1382
Marketing Mantra
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شابک:
9788120314375
ناشر:
PHI Learning
صفحات:
176
وزن:
554 g
ابعاد:
18٫4 x 24٫1 x 2 cm
جلد کتاب:
شومیز
Thema:
- Sales and marketing
- India
This book narrates the story of direct selling to the institutional customer. It discusses in a refreshingly lucid and racy style, various aspects of direct selling , highlighting in the process the following areas: typical aspects of selling to the government sector team building and motivating to sell to the vast private sector designing the right marketing strategy for success specification selling to consultants corrupt practices
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