انگلیسی 1405
Desi Disruptors
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شابک:
9789373079158
ناشر:
HarperCollins India
صفحات:
272
وزن:
160 g
ابعاد:
14 x 21٫5 x 16٫6 cm
جلد کتاب:
شومیز
Thema:
- Economics, Finance, Business and Management
Desi Disruptors is not a book about marketing jargon, boardroom presentations or boring management classroom lessons. This is a lively, insight-driven account of how some of India's most iconic brands-Vicks, Maggi, Whisper, Frooti, Tanishq, Jockey, Thums Up, Lenskart, and more - rewired consumer behaviour and created entire markets just by gauging what people felt and needed even before they themselves knew it. The stories of these great brands demonstrate that true pioneers don't chase trends; they create them.
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