الإنجليزية 1447
Desi Disruptors
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ISBN رقم:
9789373079158
الناشر:
HarperCollins India
الصفحات:
272
الوزن:
160 g
أبعاد المنتج:
14 x 21٫5 x 16٫6 cm
غلاف الكتاب:
غلاف ورقی
Thema:
- Economics, Finance, Business and Management
Desi Disruptors is not a book about marketing jargon, boardroom presentations or boring management classroom lessons. This is a lively, insight-driven account of how some of India's most iconic brands-Vicks, Maggi, Whisper, Frooti, Tanishq, Jockey, Thums Up, Lenskart, and more - rewired consumer behaviour and created entire markets just by gauging what people felt and needed even before they themselves knew it. The stories of these great brands demonstrate that true pioneers don't chase trends; they create them.
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