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Product Information
ISBN: 9788120312524
Publisher: PHI Learning
Pages: 364
Weight: 809 g
Dimensions: 16 x 24 x 21.2 cm
Book Cover: Paperback
Thema:

Product Management in India English 2004

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Product Information
ISBN: 9788120312524
Publisher: PHI Learning
Pages: 364
Weight: 809 g
Dimensions: 16 x 24 x 21.2 cm
Book Cover: Paperback
Thema:
This book provides, in part 1, a macro perspective of the Indian market and discusses a few important conceptual terms related to managing fast moving consumer product lines and product mix. The focus of this book is on how to formulate such strategies for a product or service in questions.
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