Product Management in India English 2004
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ISBN:
9788120312524
Publisher:
PHI Learning
Pages:
364
Weight:
809 g
Dimensions:
16 x 24 x 21.2 cm
Book Cover:
Paperback
Thema:
- Production and quality control management
- India
This book provides, in part 1, a macro perspective of the Indian market and discusses a few important conceptual terms related to managing fast moving consumer product lines and product mix. The focus of this book is on how to formulate such strategies for a product or service in questions.
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