الإنجليزية 1431
Services Marketing: The Indian Context
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ISBN رقم:
9788120336940
الناشر:
Prentice-Hall of India Pvt.Ltd
الصفحات:
284
الوزن:
741 g
أبعاد المنتج:
18٫4 x 24٫1 x 2 cm
غلاف الكتاب:
غلاف ورقی
Thema:
- Economics, Finance, Business and Management
What makes the new edition appealing to the readers is the addition of new as well as reorganized chapters. Furthermore, new cases have been added and the existing cases have been updated to make the text up-to-date. The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the student with the developments in the Services Marketing area in India today.
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