الأحد - 1448 23 ربيع الآخر
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معلومات المنتج
 ISBN رقم: 9788120336940
الصفحات: 284
الوزن: 741 g
أبعاد المنتج: 18٫4 x 24٫1 x 2 cm
غلاف الكتاب: غلاف ورقی
Thema:

الإنجليزية 1431

Services Marketing: The Indian Context

المؤلف: R. Srinivasan
التقييم:
غير متوفر حالياً
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معلومات المنتج
 ISBN رقم: 9788120336940
الصفحات: 284
الوزن: 741 g
أبعاد المنتج: 18٫4 x 24٫1 x 2 cm
غلاف الكتاب: غلاف ورقی
Thema:
What makes the new edition appealing to the readers is the addition of new as well as reorganized chapters. Furthermore, new cases have been added and the existing cases have been updated to make the text up-to-date. The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the student with the developments in the Services Marketing area in India today.
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