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     ISBN رقم: 9788120345607
    الناشر: Prentice-Hall of India Pvt.Ltd
    الصفحات: 292
    الوزن: 699 g
    أبعاد المنتج: 16 x 24٫1 x 17٫6 cm
    غلاف الكتاب: غلاف ورقی
    Genre:
    Thema:
    • Economics, Finance, Business and Management

    الإنجليزية 1434

    Services Marketing

    المؤلف: R. Srinivasan
    التقييم:
    غير متوفر حالياً

    غلاف ورقی

    غير متوفر حالياً

    قائمة الأمنيات

    localizer[غلاف ورقی]

    20٫98 $

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    معلومات المنتج
     ISBN رقم: 9788120345607
    الناشر: Prentice-Hall of India Pvt.Ltd
    الصفحات: 292
    الوزن: 699 g
    أبعاد المنتج: 16 x 24٫1 x 17٫6 cm
    غلاف الكتاب: غلاف ورقی
    Genre:
    Thema:
    • Economics, Finance, Business and Management
    This third edition continues to give a clear analysis of what Services Marketing is all about. The book is reinforced with many illuminating case studies. What makes this new edition appealing to the readers are the reorganized chapters. Furthermore, new cases have been added and the existing cases have been updated to make the text as per the current scenario. The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the student with the developments in the Services Marketing area in India today.
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