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    معلومات المنتج
     ISBN رقم: 9788120337251
    الناشر: PHI Learning
    الصفحات: 212
    الوزن: 487 g
    أبعاد المنتج: 14 x 20 x 4 cm
    غلاف الكتاب: غلاف ورقی
    Genre:
    Thema:
    • Economics, Finance, Business and Management

    الإنجليزية 1431

    Product Management: Text and Cases

    المؤلف: Kaushik Mukerjee
    التقييم:
    غير متوفر حالياً

    غلاف ورقی

    غير متوفر حالياً

    قائمة الأمنيات

    localizer[غلاف ورقی]

    15٫48 $

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    معلومات المنتج
     ISBN رقم: 9788120337251
    الناشر: PHI Learning
    الصفحات: 212
    الوزن: 487 g
    أبعاد المنتج: 14 x 20 x 4 cm
    غلاف الكتاب: غلاف ورقی
    Genre:
    Thema:
    • Economics, Finance, Business and Management
    This comprehensive book focuses on the critical issues of product management that enable better product performance in the marketplace. It deals with many new products that straddle across Indian and global markets to give a broad and clear perspective of the current competitive marketing scenario. The text covers such topics as competitive product development and product life cycle strategies, innovation, branding, pricing, segmentation, targeting, positioning, CRM, modern product management tools, and various other issues.
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