الإنجليزية 1431

The book engages and guides the readers to comprehend that the vehicle and engine of marketing runs on dynamic market, marketing research tools and innovative and strategic planning... DR. ARVIND KALIANational HeadRajasthan Patrika Ltd. A timely and comprehensive dossier that can help acquiring skills necessary to be a good executioner as well as user of research. MS. SHEFALI CHHACHHI, Marketing Director,Max Bupa Health Insurance The text is exhaustive and elaborating in nature providing/covering all aspects and dimensions of Marketing Research and processes. DR. AJAY KUMAR JAINAssociate Professor MDI, Gurgaon The book will serve as a valuable reference for business people who do not specialize in research and will be able to execute a complete marketing research program. MR. YOGENDRA KHAREProject Manager, Accenture, N BroadwaySt Louis, United States Students, researchers, practitioners and marketers can definitely draw valuable insights into the realm of marketing research through this text. The book is designed to serve as a text for the students of PhD, MBA, Executive MBA and the undergraduate Programmes, and also as a ready reference for marketers, researchers and practitioners. Contents Include: Unit-I: Introduction, basic concepts, Research Problem Formulation & Research Dynamics / Research Basics / Planning the Research / Research Design / Unit-II: Data Collection Techniques / Secondary Data / Primary Data / Unit-III: Scaling And Sampling Techniques / Measurement and Scaling Techniques / Sampling: Design, Size and Procedure / Unit-IV: Data Analysis / Data Processing / Data Analysis - I / Data Analysis - II