الإنجليزية 1446
International Business
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ISBN رقم:
9789354439780
الناشر:
PHI Learning Pvt Ltd
الصفحات:
720
الوزن:
1376 g
أبعاد المنتج:
17٫8 x 23٫5 x 39 cm
غلاف الكتاب:
غلاف ورقی
Thema:
- International business
Business is increasingly becoming global in its scope, orientation and strategic intent. This book by a renowned author provides a comprehensive yet concise exposition of the salient features, trends and intricacies of international business. The subject matter is presented in a lucid and succinct style so that even those who do not have a basic knowledge of the subject can easily understand it. The text is enriched and made more interesting by a number of illustrative diagrams, tables and insightful boxes of examples. Another significant features is the profuse references to Indian contexts and examples.
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