الإنجليزية 1428

This widely adopted text, now in its Fourth Edition, continues to provide in-depth coverage of the multidimensional aspects of international business. In this edition, a number of chapters have been modified and data updated throughout the text, incorporating the latest advances and trends in the international business area.Professor Francis Cherunilam, with his expertise and vast experience in the field of international business, gives a masterly presentation of the subject in its many splendoured forms. The text is enriched with references to Indian situations and examples though not diverting from the international perspective. Many Case Studies given in the book further enhance the value of the text which should be treasured by the students of management and practising managers and all those who have an abiding interest in international business.The features new to this edition include: incorporation of latest and up-to-date information on the areas covered; chapter-end summary and model questions; new boxes and tables; and, marginal notes which highlight the salient points.