How To Discover Customer Value? Engelska 2021
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ISBN:
9789355200075
Förlag:
Rupa Publications India Pvt Ltd.
Sidor:
264
Vikt:
491 g
Produktmått:
19
,
8 x 12
,
9 x 1
,
68 cm
Bokomslag:
Pocketbok
Thema:
- Business and Management
- Business strategy
- Calculus and mathematical analysis
Introducing the Value Discovery Canvas tool Is there a structured process to develop customer insights that can be shared and brainstormed across teams? If you know what the customer really wants, you can grow your business, develop competitive advantage, create superior customer value and avoid wasteful expenditure. This book provides a useful framework called the Customer-Action-Cycle, introduces the Value Discovery Canvas tool, andays down the Value Discovery Process. Written in a simple, easy-to-understandanguage, the book addresses two basic questions: Where does customer value reside and how does one find it?
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