انگلیسی 1383
Strategic Marketing
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شابک:
9788126102556
صفحات:
222
وزن:
156 g
ابعاد:
7٫4 x 9٫7 x 0٫7 cm
جلد کتاب:
جلد سخت
Thema:
- Sales and marketing
Marketing Is The Management Process Which Identifies, Anticipates And Supplies Customer Requirements Efficiently And Profitably.Strategic Marketing Is Compilation Of Authoritative Readings, Substantially Derived From Articles, Experts, Reviews And Notes Authored By Eminent Scholars In The Field. Main Topics Dealt Marketing Strategies; Strategic Planning; Strategic Challenges; Innovation Strategy; Marketing Planning; Dealing With Consumer; Consumer Affairs; Marketing Today; Consumer As Focus; Business Policy And Consumer; The Concept Of Social Marketing; And Marketing Tomorrow Etc.Students, Scholars And Teacher Besides Management Professionals Will Find This Book As Indispensable Reference Tool.
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