انگلیسی 1400

The book discusses the whole gamut of retail management emphasising the changing retail environment in Indian and international context for conceptual clarity and mastery of retailing by the modern readers. It offers experiential learning through contextual case studies to render a better understanding of each functional area of retail management. Various aspects of retail management at the introductory level have been covered and explained lucidly, supported with examples, illustration and photographs to enable students to comprehend the subject matter with ease. the objective of the book is to give hands-on experience and learning of global retail practices to the students of management studies. Key Features thorough coverage of retailing in modern context, including e-retailing case-studies, caselets and examples to make students industry-ready bullet-point approach for key topics to highlight important information graphics to generate students" interest and make learning easy MBA, PGDM and pgpba marketing professionals and trainers 1 introduction to retailing 2 trends in retailing 3 retail formats and theories of retail development 4 retail organization and management 5 consumer behavior in retailing 6 retail strategy 7 retail location management 8 Merchandise planning 9 category management 10 store planning, store design, layout and visual merchandising 11 retail economics and financial planning 12 retail pricing and Evaluation of performance 13 supply chain management in retailing 14 human Resource Management (HRM) in retailing 15 customer service management and Value delivery through retail model 16 retail marketing, advertising and branding 17 retail selling 18 retail store operations 19 role of technology and changing facets of retail 20 legal and ethical aspects of the retail business index.