انگلیسی 1381
Readings in Marketing Management
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شابک:
9788126100446
صفحات:
1512
وزن:
2187 g
ابعاد:
15 x 23 x 76٫1 cm
جلد کتاب:
جلد سخت
Thema:
- Sales and marketing management
Twenty First Century Will Be The Age Of Marketing. Only These Will Dominate The Business Who Will Have Competent Marketing Network/ Channel. The Present Work Compiles Valuable Reading Material, Judiciously Drawn From Authoritative Sources.Categorised In Four Major Themes, The Organization Of The Work Dynamics Of Modern Marketing; Marketing Organisation And Information System; Marketing Strategies And New Challenges; And Case Studies In Marketing Management.Besides Its Academic Value, This Set Will Prove Most Informative And Useful For Personnel In The Marketing Division Of All Business Enterprises And Management Consultants In The Field.
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