انگلیسی 1384
Public Relations for Your Business
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شابک:
9788179922729
ناشر:
Jaico Publishing House
صفحات:
206
وزن:
481 g
ابعاد:
14 x 20 x 4 cm
جلد کتاب:
شومیز
Thema:
- Public relations
A practical guide to public relations, how it works and what it can do for your business. This classic guide has been fully updated to include coverage of the Internet and e-commerce. In addition to complete instruction on all the conventional aspects of PR the book now includes sections on electronic PR and world-wide-web exploitation. Areas covered include: Corporate identity, getting media coverage, public relations on the internet, dealing with reporters and interviewers, sponsorship, corporate advertising, good customer relations.
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