انگلیسی 1384

The business activities in organizations today are influenced largely by the decisions taken by their managers-whether it is at lower level, middle level, or top-level. They are responsible for getting things done through people in formally organized groups, the success of which depends upon the application of the principles of management. Hence, it is imperative for the practicing managers as well as the managers to be to get acquainted with the essentials of management. Primarily intended for the undergraduate engineering students, this book also serves the needs of management students at postgraduate and diploma levels. This comprehensive and well-organized book provides a clear insight into the principles and concepts of management, its impact on productivity, and the new dimensions arising out due to the rapid advancements in information technology. The text also covers various modern concepts like outsourcing e-business, e-commerce, ERP, CRM, TQM etc.