انگلیسی 1385
PR and Media Relations
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شابک:
9788179921531
ناشر:
Jaico Publishing House
صفحات:
384
وزن:
680 g
ابعاد:
14 x 20 x 4 cm
جلد کتاب:
شومیز
Thema:
- Public relations
The book deals with the various phases of Public Relations and Media Relations Practice in India. It attempts to provide information and insights into a chronological study of Public Relations, its rise, growth, influence, development and its practical applications and experiences as a growing profession in India. This book present the history of Indian Press and deals with the various phases in India's struggle for freedom of press and media relations. It attempts to provide information and insights into a chronological study of journalism, its rise and growth in India. It also presents a vivid account of the various tools and medias used in PR with practical knowledge and examples of industry experiences. This volume will be very useful to the students, researchers and teachers and finally to professional PR practitioners.
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