انگلیسی 1385

Clearly, the ability to motivate others (and yourself) is crucial for top performance. At times it can seem like balancing on a tightrope ? get it right and the rewards benefit everyone; get it wrong and you can end up with low morale, poor performance and a badly disaffected workforce. What triggers motivation in one individual may have a negative effect on another. This major new book eliminates the hit-and-miss element by providing a comprehensive overview of motivational theory and its applications at work.? First, the authors explore the core and related motivation theories from Maslow's ?Hierarchy of Needs? and Herzberg's ?Hygiene Factors? to ?Expectancy?, ?Goal-setting? and ?Reinforcement?. Each is presented in a clear and highly readable format with critical commentary on its relevance and character illustrations to bring theory to life.? Next they proceed to look at key organisational activities such as job design, reward, communication, managing teams, setting objectives and dealing with poor performance. For each they highlight the relevant theories and, with the help of real-life examples drawn from a wide range of settings, show how they translate into practice.