انگلیسی 1404
Mastering Digital Product Management
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شابک:
9789365899818
ناشر:
BPB Publications
صفحات:
268
وزن:
718 g
ابعاد:
19٫1 x 23٫5 x 16٫4 cm
جلد کتاب:
شومیز
Thema:
- Computing and Information Technology
This book systematically guides you from foundational digital product management principles and roles to crafting a powerful product vision based on deep customer understanding. You will learn to develop product market strategies, emphasizing innovation and competitive analysis, while mastering techniques for building product value and stickiness. From product journey to implementing customer-centric design and leveraging data-driven insights for informed decisions, this book gets into Agile development methodologies, including sprints, provides comprehensive product sales strategies and business model insights, and equips you with the versatile skills for project management, stakeholder management, and storytelling.
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