انگلیسی 1400
Marketing Management
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شابک:
9788182202870
صفحات:
223
وزن:
345 g
ابعاد:
13٫5 x 21 x 11٫7 cm
جلد کتاب:
جلد سخت
Thema:
- Economics, Finance, Business and Management
This book has been primarily written to meet the needs of various students pursuing MBA /PGDBM/PGDM or other Management courses from different Indian universities. Therefore, the contents of the book are lucid & written in a language that is simple yet interesting. Most of the concepts have been explained with appropriate examples, cases & exercises. Though meant for students specifically, this book however, has its content so rich, covering almost every issue related to marketing, that even academicians and practitioners would find it extremely useful & would benefit immensely by using it as a reference book.
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