انگلیسی 1405
Managing Intellectual Property
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شابک:
9789354438622
ناشر:
PHI Learning
صفحات:
515
وزن:
750 g
ابعاد:
18 x 24 x 28٫8 cm
جلد کتاب:
شومیز
Thema:
- International law: intellectual property
- Business and Management
New Edition. This widely recommended text for management and engineering students, now in its sixth edition, offers a comprehensive and practice-oriented treatment of Intellectual Property and its applications in Indian industry. It presents IP not merely as a legal concept but as a strategic business tool for achieving competitive advantage. The text explains the conceptual foundations of IP management, its commercial exploitation, and risk management strategies. This edition features a new chapter on 'Digital Personal Data Privacy and Protection', expanded coverage of contemporary issues, and additional case studies for practical insight. Web-based resources, including chapter-wise PPTs and MCQs, further support teaching and learning.
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